Google News Approval: Steps, Requirements, and Best Practices

Google News Approval

On the digital edge of today, getting onto Google News can do a lot for the visibility and credibility of your content. Google News thus provides its users a single access point to news from many thousands of news sources around the world. This makes it a great vehicle through which publishers can reach a bigger audience. It doesn’t, however, get automatic. You get included in Google News only if the criteria mentioned above are met, and proper guidelines are followed. In the next section of this guide, we will learn the steps, requirements, and the best practices of getting approval from Google News.

Knowing Google News

  • Google News is a news article niche search engine spanning more than multiple publishers.
  • It attempts to bring to the user the most relevant, latest and wide-ranging news article.
  • Content of Google News is visible in results including news sections to grant more visibility.

Benefits of Google News Inclusion

  • More visibility and reach: It gives your exposure on Google News, which can in fact generate lots of traffic to your website.
  • Credibility and trust: Being on Google News gives credibility to your content and brand.
  • Reach a global audience using Google News to stay updated.

Google News Approval

On this, Google says the following about the content: Content should have high quality, including both accuracy and originality, and additionally be relevant to the current event.

  • Domain authority and expertise: Publishers will need to show evidence of authority and expertise in the relevant domain area.
  • Publisher credibility: This will be based on aspects such as design, navigability, and transparency.

Google Content Policy

The policy covers publishers for any deceptive practices, copyright infringements, and other policies as applied by Google.

Procedure of Getting Google News Approval

Website Setup

  • Validate that the website is compatible with the technical specifications, which will include a better speed of loading, mobile friendliness, and flawlessness in indexing.
  • Properly categorize and structure your content in categories and sections.
  • Implement structured data markup for Google to understand more of your content.

Create quality content

  • Publish original, well-researched news content in a timely manner.
  • Ensure accuracy, relevance, and diversity in the coverage of topics in articles.
  • Avoid clickbait headlines, sensationalism, and incorrect information.

Establish authority and credibility

  • Show expertise in the niche via authoritative, consistent content.
  • Build relationships with other top publishers and industry influencers.
  • Display credentials, awards, and affiliations which are credible and enhance those on the website.

Optimization of SEO

  • Relevant keywords and phrases in headlines, meta descriptions, and content.
  • Optimize images and multimedia with descriptive alt tags and captions.
  • Go for high-quality backlinks from authoritative sources.

Submit your site for inclusion

  • Go to the Google News Publisher Center and sign in with your Google account.
  • Submit your site for review along with the necessary information, such as the URL of your website, the categories appropriate, and the geographic coverage of your site.
  • The team of Google’s editors will review your application, and the waiting period can take up to weeks.

Best Practices for Google News Publishers

  • Post fresh news often, as well as updated ones on your website for readers to be linked.
  • Track key metrics such as performance in driving traffic, engagement, and feedback from readers.
  • Stay updated with industry news, events, and developments that help content stay fresh and on the cutting edge.
  • Socialize your content with the readers in the comments, on social media, and in other places where your readers hang out.
  • Keep iterating and refining content to be based on data and user feedback.


Considerations for Google News approval incorporate a mixture of high-quality content, technical optimization, authority building, and guidelines compliance. In this way, any publisher who follows these steps and provides best practices in the course of designing their coverage will be helping to create a world in which any good journalist has the best chance of being discovered and read on Google News. Remember, Google News approval isn’t just visibility. It is for bringing valuable, credible, and timely news content to users all over the world.

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